Brand reputation is simply how a brand (a person or an organization) is viewed by everyone else. A great brand reputation shows consumers’ trust in your brand and that consumers are confident to do business with you

Online reputation management (ORM) is when, in order to address any negative or false comments, you actively monitor mentions of your brand on websites and social media. … For example, you might release a public statement addressing the content of the story or publish a social media post in response